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Gracenote Sports MCP Server gives AI teams a faster way to build sports-aware products than stitching together raw sports APIs on their own. Instead of forcing your team to orchestrate entity resolution, schedules, standings, match detail, season structure, and watchability as separate integration projects, it exposes an MCP-native tool layer that is ready for assistants, copilots, search, automation, and customer-facing experiences. Model Context Protocol (MCP) standardizes the way large language models, AI apps, and agents connect to external systems. MCP servers expose tools an AI runtime can call whenever it needs fresh data or structured actions. Sports MCP Server is that MCP layer for sports: a hosted endpoint, product-scoped API keys, and a self-serve customer portal for governance, usage, and billing. Try the quickstart | Open the customer portal

Who This Is For

  • AI product teams evaluating a sports data platform for customer-facing experiences
  • developers wiring an MCP host, agent framework, orchestration layer, or backend
  • product, operations, support, finance, and procurement-adjacent stakeholders who need to understand the product without reading code

Why Teams Buy Sports MCP Server Instead of Raw Sports APIs

If you start from raw sports APIsIf you start from Sports MCP Server
you design your own orchestration layer before you can shipyou evaluate one AI-ready interface from day one
you resolve fuzzy names and IDs yourselfyou use discovery and resolution tools built for LLM workflows
you stitch schedules, standings, match detail, and history manuallyyou choose between atomic tools and bundled product-ready calls
you bolt on governance lateryou get product-scoped keys, usage controls, exports, and billing in the portal
your team debates data hierarchy before it can buildyour team starts from user jobs like scoreboards, match centers, season hubs, and watchability

What You Can Ship

ExperienceWhat Sports MCP Server gives you
Live scoreboardscurrent schedules, results, and compact dayboard bundles
Match centersone-call or tactical match views with actions, lineups, stats, and optional odds
Team and player hubscanonical profiles, rosters, schedules, and season stats
League hubsstandings, structure, brackets, teams, classifications, and tiers
Watchability assistantslinkage between sports entities and broadcast programs
Historical productsseason snapshots, year-over-year comparison, and series championship context

What You Get On Day One

  • a hosted Sports MCP endpoint over HTTP
  • 58 production tools across discovery, live, season, historic, and watchability jobs
  • a customer portal for entitlement, API keys, usage, alerts, extra usage, exports, users, and billing
  • canonical Gracenote IDs that are reusable across prompts, tools, and product surfaces

How To Evaluate In One Afternoon

  1. Confirm your org has access in the customer portal.
  2. Create a product-scoped API key in API.
  3. Run Quickstart and make your first tools/list and tools/call.
  4. Choose one use case and prove end-to-end value with a real product workflow.

Sports Terms Your Team Should Know

TermPlain-English meaning
sportthe top-level category, such as soccer, tennis, basketball, or motorsport
leaguea competition customers usually think of as a league or tournament, such as Premier League or NBA
seriesa championship or umbrella competition spanning multiple leagues, common in motorsport and similar structures
seasona time-bounded campaign for a league or series
matchone scheduled or completed contest
participanta team or person involved in that competition context
standingsthe ranked table for a competition, optionally filtered by conference, division, or tier
watchabilitythe linkage between a sports entity and related program or broadcast metadata

Product Surfaces

SurfaceURLWhat it is for
Documentationhttps://docs.etonecarg.com/customerevaluation, onboarding, implementation, and operations
Customer portalhttps://dash.etonecarg.com/products/sports-mcp-serverentitlement, API keys, usage, billing, exports, and users
Sports MCP endpointhttps://sports-mcp-server.etonecarg.com/MCP hosts, agent backends, and direct integrations

Start Here

  • Use Quickstart if you already have a key and want a working call in minutes.
  • Use Development if you are designing the production integration.
  • Use Customer Portal if you are setting up access and operating the product.
  • Use Use Cases if you want to evaluate the platform by what you can ship.
  • Use Reference if you already know you need low-level MCP and tool details.